The Impact of Knowledge Capital on the Creative behavior of Employees in Jordanian Telecommunications Companies

Abstract

The study aims to identify the components of knowledge capital and their impact on the creative behavior of workers in Jordanian telecom companies; the study population consists of workers in Jordanian telecom companies, so that the study sample amounted to approximately 300 administrative employees, so that the sample was distributed among 3 companies (Umniah, Zain, and Orange), and the researcher prepared a questionnaire to collect data from the target sample. By analyzing the answers collected by means of the questionnaire, it was found that there was a statistically significant effect of the knowledge capital represented by (human capital, customer capital, and structural capital) on the creative behavior of workers in Jordanian telecommunications companies. According to the findings of the study, it recommends increasing interest in knowledge capital as a result of the importance of this factor in producing creative behavior; focusing more on building knowledge capital in a way that reflects the core values ​​of companies; and efficiency in using various aspects of knowledge capital in order to enable creative behavior in providing services to clients.