The Impact of the Application of Total Quality Management on Job Performance in Saudi Universities

(An applied study on King Khalid University in Abha)

Abstract

This study aimed to clarify the effect of applying TQM on job performance and to identify the level of job performance of employees at King Khalid University, as well as to identify the extent of the relationship between TQM and job performance at King Khalid University. The study used the descriptive and analytical approach that tries to study the effect of applying comprehensive quality management on job performance at King Khalid University and the questionnaire as a main tool for research, designed specifically for this purpose, and distributed to (89) employees of King Khalid University. The study revealed results, the most important of which are: that the level of the study sample’s responses to the implementation of TQM reached the level of approval by 77.29%, while the first area, which stated by “Focus on the client”, ranked first according to the relative weight and its percentage, percentage was (78.65%). In addition, the fourth field, which stated by "group work", ranked last according to relative weight, and its percentage was (73.99%). The results also indicated that the level of responses of the study sample individuals at the level of job performance reached the level of approval by 71.89%. while the administration’s commitment to applying the standards of total quality management leads to the creation of a working climate and environment that helps in developing and improving job performance in the first order according The relative weight and its percentage ratio was (83.2%). This indicates that the application of TQM increases the employees ’desire to improve and develop their job performance. The administration grants material and moral rewards for continuous achievement came in the last order according to the relative weight and its percentage (62%). This indicates that the incentives granted by the administration are insufficient and feasible for university employees. The study also presented a set of recommendations, perhaps the most important of which are: the need for senior management to involve employees in making various decisions relating to quality. The application of a system of material and moral incentives because of its important role in improving the job performance of employees. The client believes that there is sympathy for him and a desire to meet his needs, the higher management of the university must prepare well for training programs in developing awareness of the functional staff. In addition, enhancing concern for quality to support competitive capabilities. Finally encouraging the management employees to present their suggestions better in improving the overall quality and focusing on raising the level of performance within the university.