Language in Media: Language of Advertising
(A semantic analysis)
الملخص
Semantics implies language meaning system study, there are lots of various methods to this topic. Due to one theory, meaning is the linkage between a word besides the opinion, referring to in the outside world (referential or denotative meaning). In another meaning, referring to the speaker's emotional condition as expressed through a different of subjective, emotive overtones (affective or connotative meaning). The language of advertising is a specific topic of study due to the originality of the word choices. This essay offers a semantically-level analytic investigation of the language characteristics of English ads. The writer creating a corpus of more than 20 English adverts in order to perform a data-driven investigation. The semantic characteristics of advertising language are summarized by thorough all the advertisements analysis, and potential conclusions are presented in the context of advertising efficacy.
The research focusing on English advertising linguistic realizations from a semantic perspective followed by a brief semantics and advertising language introduction. The analysis discusses the usage of words with connotative meanings, adjectives, newly formed words, misspelled words, repetition, metaphoric word use, puns, nonexistent words, and ambiguous statements to indicate fuzzy nature .
The research going farther to discuss the advertising language semiotic analysis. A breif summary follows the conclusion of the essay. The document is intended to help copywriters and English learners as well as shed light on the semantic elements of advertising language.
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